Customer Lifetime Value Calculator
Estimate how much a customer is worth over the full relationship.
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years
%
How it works
Lifetime revenue = average purchase × purchases per year × years. Lifetime profit applies your margin to that revenue. Compare it with your cost to acquire a customer to see if marketing spend is worthwhile.
FAQ
Is this calculator free?
Yes. No signup is needed and nothing you enter is stored.
Is the result exact?
Results are rounded for display. For financial, medical, or legal decisions, confirm with a professional.
Do my numbers leave my device?
No. The calculation runs in your browser.