Customer Acquisition Cost Calculator
Find your CAC and compare it with customer lifetime value.
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How it works
CAC = total marketing and sales spend ÷ new customers won in the same period. Many SaaS and subscription businesses aim for an LTV:CAC ratio of at least 3:1. Include salaries, ad spend, and tools in the spend figure for an honest number.
FAQ
Is this calculator free?
Yes. No signup is needed and nothing you enter is stored.
Is the result exact?
Results are rounded for display. For financial, medical, or legal decisions, confirm with a professional.
Do my numbers leave my device?
No. The calculation runs in your browser.